
By Selwyn Duke
“The white race is the cancer of human history…,” wrote feminist author Susan Sontag in 1967. Now, almost 60 years later, some may wonder:
Has the white race become the cancer of marketing?
Many have long noted that black Americans are overrepresented in commercials and ads. At the same time, others complain, whites in commercials are often portrayed unflatteringly. But this may seem mild compared to what the unprofitable Women’s National Basketball Association (WNBA) has done in recent marketing.
It has taken its most valuable “product” — white player Caitlin Clark — and whited her out.
It all reflects, too, how, far from dead, wokeness is still whacking whiteness.
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